Gen O’Keefe Design

Dubai

Signage, wayfinding, and visual language designed for a museum in Dubai. The name of the museum is confidential.

Part 1

Created a grid inspired by arabesque patterns and the Socotra dragon tree—a native and important tree in the area.

Used this grid to design custom iconography.

Part 2

Applied visual language to signage and wayfinding in context.

Part 3

Worked with architects to detail specifications.

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